Joel Palmer, tall in stature, quick witted, cowboy at heart, a man that never left his home without his brimmed hat. Determined and resolved in his beliefs he created Northern Cross Conveyor Company which incorporated the letter āNā and a Christian cross as its logo. Joel was particularly proud of a screw type conveyor he designed for the paper industry. His wife explained, and his children agreed, that he was a rugged individual and wanted the design to reflect his demeanor.